All writing
Notes on showing up online.
Short essays, field notes, and case studies from working with people who already know what they’re doing.
Your customers already wrote your marketing
The words that sell what you do are already in your reviews, in your customers' own language.
How one honest video brought 6,000 strangers to a client’s site
A 90-second clip outperformed three months of paid ads. Here’s what was actually different about it.
Your face-to-face skills are the edge online
Everyone’s trying to fake what you already do for free. Here’s how to let the cameras catch it.
The three videos every small business should make first
You don’t need a content calendar. You need these three, in this order.
How word-of-mouth finally leaves the room
Why the thing that built your business can’t carry it past a certain size, and what to do instead.