Most people start by trying to be on every platform at once. Don’t. Start with the three videos that do almost all the work for the first six months.
01 · The origin
Why this, why you, why now. Forty to ninety seconds. No music. Just look at the camera and tell the truth.
02 · The walk-through
A quiet tour of the actual work. The mess, the hands, the small thing nobody else notices. It does what a brochure can’t.
03 · The customer’s words
Not a testimonial. Their voice, in their living room, talking about why they came back a second time. Hand them a phone, leave the room, let them ramble.
That’s it. Three videos. You can spend the rest of the year improving them, but you don’t need to make more before they start working.